Though Marketing and Sales must go hand-in-hand to achieve any positive growth, in reality it is mostly the reverse. While bad marketing for a good product can be as disastrous as taking a joy ride in

The aim of marketing agencies is to help the business take its product or service to the customer. In other words, the marketing agency eases the process of marketing that is so crucial for any busine

Building an online business takes consistent work. While the typical online building task is usually not very demanding it is important to work regularly and never to let up on your efforts. It is a c

On the face of it media planning is a dry and boring exercise. Well, it might not be the most stimulating bit of work you could hope to do but it's absolutely critical to the success of your marketing

The trouble with trying to identify "market niches" and "target markets" is that these tend to be disassociated from the real world. They are more associated with statistics and trends, not with real

Lots of business owners say grandly they like to add new customers every day but in my view that is a sentiment we would all agree with and not a concrete plan. The question is HOW to get more custome

What is the right marketing formula for a business? The marketing and the sales departments have always wondered about this. The marketing formula is much like a recipe – this much of X, and that much

The main threat of online marketing is the credibility factor. When you go to the local shopping mall you can see the product and touch it and there is also someone to attend to your needs. So on the

The most affordable form of advertising available to businesses today, pay per click (PPC) advertisements create leads that help customers find websites with the products or services they're intereste

A book was published recently, and received great acclaim, entitled "Niche and Grow Rich". What a brilliant title! It is a play on the title of Napoleon Hill's famous book "Think and Grow Rich" which